During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...