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HBO Max Makes a Comeback as Warner Bros. Discovery Abandons 'Max' Rebrand
In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return ...
Warner Bros. Discovery’s Credit Rating Cut to Junk Status by S&P, Citing Weak Linear TV ...
Declines forecast for Warner Bros. Discovery's linear TV business led S&P Global Ratings to cut the media company's credit ...
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Will Discovery shows still stream on HBO Max after the name change?
According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.
With Cord Cut, Can Old TV Brands Take Off On Streaming?
As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
Upfronts 2025 Takeaways & Report Card: Amazon and Netflix Return Strong, Scripted ...
Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...
Sports, Rebrands and Marching Bands: 6 Biggest Takeaways From TV’s Ad Upfronts
From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.