News

LTK’s Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry
At its first-ever Creator Upfronts in New York, LTK didn’t storm the gates of traditional media. It didn’t have to. Instead, ...
ChatGPT just became a shopfront. Is your brand even showing up?
OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...
The ad industry shouldn’t need Steve Hudson
The ad industry has forgotten its purpose and how to deliver it. Paul Burke believes we need more people like Steve Hudson to explain the real power of good work to increasingly skeptical clients.
The ad industry shouldn’t need Steve Hudson, our Delia Smith
The ad industry has forgotten its purpose and how to deliver it. Paul Burke believes we need more people like Steve Hudson to ...
Upfront déjà vu: Disney and NBC pitch the same joke – twice
Despite Jimmy Kimmel making the same gag that Seth Meyers had made 24 hours earlier at NBCUniversal Upfront, Disney’s Upfront ...
Clio Awards 2025: FCB leads as Alan Cumming hosts night of gay sheep and a century-old influencer
We take a look at the big winners from the night ahead of the upcoming half-year update to the World Creative Rankings.
Alan Cumming on Trojan ads, tartan capes and how to get the best out of talent
The Drum catches up with the Scottish actor at the Clio Awards in New York.
Why every indie agency needs to define what it stands for
It’s disheartening to see so many brilliant, smaller indie agencies skip over defining their values or mission statement ...
Dom Pérignon calls on celebrities to share journey of ‘creation,’ but will it work?
The brand has just launched a simple photographic campaign, ‘Creation,’ capturing celebrity portraits: from the acting world, ...
Mr Bingo on why artists shouldn’t be ‘ashamed or embarrassed’ about marketing
The illustrator-turned-artist famously stopped working with commercial brands 15 years ago. Since then, he’s funded a ‘Hate ...
In sports marketing, it’s important to remember the difference between hype and fandom
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Behavioral science is a secret weapon when running public awareness campaigns
Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...