Marks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m ...

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making ...

Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, ...

As Airbnb continues its push into services and experiences, the team behind it explain how the company had to “rebuild” its ...

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...