A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...