Thirteen years ago, a moment of frustration in a drugstore shaving aisle set something big in motion. The simple desire to ...

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In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

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Gamification has significantly impacted the evolution of eWallet apps by enhancing user engagement and loyalty.

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Sectors expected to grow in 2025 include eCommerce, online education, health and wellness, and green businesses. These ...

Loyalty is shrinking. Consumers are more selective, more price-sensitive, and more empowered than ever. Here's how CPG ...

Running an e-commerce business these days feels a bit like spinning plates—except the plates are on fire, and someone keeps ...

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Learn why grammar tools are vital in eCommerce accounting—helping bookkeepers balance clarity, tone, and financial precision.

Amazon PPC (Pay-Per-Click) is the dominant advertising model for sellers to increase visibility on the platform, where you ...