To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

Syria-based Sawad Consultation Group's Alber Makhoul discusses restored ad buying, universal analytics and streamlined ...

Zayed University's Dr Vlada Botoric says that regional marketers must craft strategies to empower audiences to become ...

Ampverse Group's Charlie Baillie says, "The line between gaming and mainstream entertainment isn’t just blurring — it’s ...

LIXIL IMEA's Gita Ghaemmaghami speaks about the brand objectives, rollout and success metrics of the Heart of Your Bathroom campaign.

MYATA Platinum and Azza Fahmy Jewellery’s Clubhouse show how brands use design marketing to create immersive, branded ...

The new website from DAMAC is integrated with metaverse capabilities, multilingual and geo-targeted features and more.

Publicis Media can now use Advertima technology to activate audience segments in real-time across online and physical ...

The Pepsi campaign is being rolled out globally and in Saudi Arabia, and also features Saudi Arabian Al-Ittihad footballer ...