“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...

WBD’s streaming service ‘Max’ is now ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes, expressing relief that the original title has returned.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

However, on May 23rd, 2023, the company rebranded the service simply as "Max," moving away from the HBO name to broaden its appeal and incorporate Discovery's diverse programming, [3] as Variety ...