Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The internet is making fun of Max for changing its name to HBO Max (for the second time). But no one is mocking the re-rebrand with as much gusto as Max itself. The company is poking fun at the ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.

Warner Bros. Discovery (WBD) unveiled it will be rebranding its streamer Max back to HBO Max this summer. “The powerful growth we have seen in our global streaming service is built around the ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...