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Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
The Rebrand That Went Full Circle: HBO Max To New HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
Marketing Interactive3일
Max who? HBO social teams steal the show in rebrand mess
The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...
The Conversation6일
The rebrand that went full circle: HBO Max to new HBO Max
The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...
IBTimes UK1일
HBO Max Makes a Comeback as Warner Bros. Discovery Abandons 'Max' Rebrand
In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...
Hindustan Times6일
HBO Max has hilarious reactions to people mocking yet another rebrand: ‘Am I not allowed to change?’
One of the hilarious memes posted on HBO Max's social media. When one X (formerly Twitter) user mocked the platform's rebranding yet again, it posted, “Oh, let’s make fun of the girl who took ...
Variety3일
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
Discovery’s decision to revert the name of Max to HBO Max after just two years ... “We just cannot wait for his hot take on this whole rebrand. We think it’s going to be pretty hot ...
Marketing Interactive2일
How memes saved HBO max from the usual drama that follows a rebrand
According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...
Best Media6일
Warner Bros. Discovery to rebrand Max as HBO Max
HBO Max, in a strategic move to capitalise on the iconic HBO brand. The rebranding, effective later this year, aims to strengthen the platform’s identity amid a competitive streaming landscape.
LateNighter3일
John Oliver Tackles Trump’s War on the Press (And That ‘HBO Max’ Rebrand)
John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...
The Verge6일
HBO’s no good very bad rebrand
It’s not TV, it’s HBO. No, sorry, it’s HBO Go. And also HBO Now. But now it’s HBO Max, except wait, now it’s not HBO at all? It’s just Max? Actually, I’m being told it is once again ...