Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

The deal is a much-needed shot in the arm for Sesame Workshop, the nonprofit that produces “Sesame Street” and has been ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Sesame Street has found a new streaming home after parting ways with HBO Max, with a new season coming later this year, ...

An HBO Max subscription is required to watch Sesame Street on the platform. Some social media users hoped that Netflix would ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.