Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

2023年5月、ワーナー・ブラザース・ディスカバリー（以下WBD）は動画配信サービスの名称を「HBO Max」から「Max」へと変更したが、それから2年が ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Oliver said. SEE ALSO: Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’ Last week at the Warner Bros. Discovery advertising upfront, the company announced ...

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

Discovery explained that the decision to return to the HBO Max brand was multi-layered, citing the success of WBD’s streaming services and shifts in consumer behavior. “This evolution has also ...

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering," the news release said. A new black and white ...

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...