It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.

Fanatics CEO Michael Rubin is on a mission to find the best athlete in the world. Fans and the superstars will compete in a ...

The newest event for Fanatics Fest NYC 2025 will be a skills competition between fans and professional athletes with $2 ...

Whether fans can hold their own against professional athletes no longer has to be limited to hypothetical debates, thanks to ...

The second of three exclusive drops created for the show, boxes of 2025 Topps Series 2 Fanatics Fest will only be available ...

Tom Brady is one of the many professional athletes and celebrities who will compete against fans in the upcoming Fanatics Fest NYC.

Jay-Z’s 40/40 Club was a NYC hotspot for two decades ... at Rubin’s high-profile events. Kevin Mazur/Getty Images for Fanatics Last year at Fanatics Fest, former NFL star Brady was seen ...

Following a successful inaugural event in 2024 that drew over 70,000 attendees, Fanatics Events is significantly expanding the festival's footprint and offerings.

The 40/40 Club is making another return to this year’s Fanatics Fest NYC, nearly a year after initially appearing as a pop-up at last year’s event. According to The New York Post, JAY-Z ...