News

In sports marketing, it’s important to remember the difference between hype and fandom
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Behavioral science is a secret weapon when running public awareness campaigns
Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...
Dom Pérignon calls on celebrities to share journey of ‘creation,’ but will it work?
The brand has just launched a simple photographic campaign, ‘Creation,’ capturing celebrity portraits: from the acting world, ...
Digital ads are absolutely fucking awful. Our industry needs a MAGA movement
It is time to Make Advertising Great Again. For that to happen, we need to face a few hard home truths. Leading industry ...
Why sports brands should think twice about chasing casual fans
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Ad of the Day: Cheeky analog film shows that nobody is ‘good’ all the time
From letting your dog shit on the grass without picking it up to stealing glasses from bars, it’s impossible to be on your best behavior all the time, as shown in this work by ad agency Dude for Yes ...
Pernod Ricard’s Andrew Bardsley: I used to visit 9 pubs a day. Now I market $55,000 whisky
Luxury drinks marketer Andrew Bardsley has been on an unconventional career journey to global brand director of prestige at ...
The great expectation: designing events that truly meet audience needs
It’s one thing to say your organization values good experiences. It’s another to design an event that actually makes people ...
Jimmy Fallon bets on marketing with On Brand – a new NBC reality show for the ad age
The show will see Jimmy Fallon, ex-Netflix marketer Bozoma Saint John and guest CMOs rate people's big brand ideas.
‘We had to forget the iconic advertising’: Uncommon’s Sam Shepherd on Guinness
The agency’s New York chief creative officer shares exclusive insight into the stout brand’s ‘Lovely Day’ outdoor campaign, ...
Olivia Wilde directs horror-inspired Apple ads aimed at college students
The work comes from Don’t Worry Darling filmmaker Olivia Wilde, who makes her debut for the brand. Wilde is no stranger to ...
Indian filmmakers are embracing AI boldy — while Hollywood is playing it safe
What can Hollywood learn from Indian filmmakers about incorporating AI into the movie-making process? In contrast to ...