Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process where ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The newest hockey team in the NHL, the Utah Mammoth, recently announced their new name and logo—and hockey fans had a lot to ...

34,366 people played the daily Crossword recently. Can you solve it faster than others?34,366 people played the daily Crossword recently. Can you solve it faster than others?

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

The Utah NHL franchise, formerly known as Utah Hockey Club, is now officially the Utah Mammoth after an enormous fan-based ...