Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...