John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Oliver said. SEE ALSO: Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’ Last week at the Warner Bros. Discovery advertising upfront, the company announced ...

Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...

“Going from HBO Max to Max was the pinnacle of walking away from brand equity, brand loyalty and brand clarity,” he said. Lisa Kane, strategy director at branding consultancy Siegel ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't gone away: The channel is still a massive part of the streaming ...

(Reuters) -Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as ...

Less than a few months after a brand design update that saw the Max logo become more like HBO’s, Warner Bros ... were entering the market with “plus” branding, such as Disney+, which ...

Later this summer, streaming service Max, formerly HBO Max, will become HBO Max, formerly Max. Warner Bros. Discovery announced Wednesday that it will re-re-re-brand its flagship streaming ...