The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Two years after dropping ‘HBO’ from its branding, Warner Bros Discovery is ... The combined streaming service will now be called ‘HBO Max’ later this summer. HBO head Casey Bloys says ...

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...

HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...