In 2024, ad spends in the lifestyle and apparels sector saw TV drop 65% in Q4, while print grew 10% and digital rose 2%, ...

Day 2 of Goafest 2025 spotlighted the intersection of creativity, AI innovation, gender inclusion, and marketing ...

As part of these sessions, the speakers examined how advertising must evolve, by prioritising originality over accolades and ...

Leena Gupta of Talented dissects how outdoor advertising lost its real-world relevance and what copywriters can do to bring ...

Food & Beverages accounted for 26% of all ads, while Services followed closely with 25%. On mobile, their presence was even ...

Priced at around ₹30,000, the device is near the monthly income level for many Indians, limiting its immediate appeal to a ...

Altman reportedly said the device could eventually contribute up to $1 trillion in market value, positioning it as part of a ...

As AI reshapes industries, Rishad Tobaccowala argues that the biggest mistake companies make isn't failing to adopt AI, it's ...

As part of this session, the panelists explored how brands can build lasting relevance with Gen Z by embracing authenticity, ...

As part of this session, the panelists explored how marketers and agencies can build stronger, longer-term brand value by breaking silos and aligning on storytelling, insight, and outcomes.

One of the developments is a major revamp of Google’s smart bidding system. Dubbed 'Smart Bidding Exploration,' the update introduces more flexible return-on-ad-spend (ROAS) settings, allowing ...

In this article, we take a look at some of the most thoughtful and impactful global mental health awareness campaigns from recent years, ones that reminded us of the power of empathy, listening, and ...