News

John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
With Cord Cut, Can Old TV Brands Take Off On Streaming?
As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...
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What’s Old Is New Again: Max Streaming Service to Once Again Be Called HBO Max
Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...
The Rebrand That Went Full Circle: HBO Max To New HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
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HBO backflips on its bizarre Max streaming branding
Max only launched in Australia recently, with the rebrand happening globally. Mumbrella published some quotes from Warner Bros Discovery’s press release about the re-rebrand, which included this gem: ...