Another hint Altman and Ive gave the WSJ is that the product will be "capable of being fully aware of a user’s surroundings and life," and "unobtrusive.'"Again, painting the picture of a small smart pin that you can place anywhere.

The idea is a “chance to do the biggest thing we’ve ever done as a company here,” Altman told OpenAI employees Wednesday.

OpenAI is the company that catapulted generative AI to the public with tools like ChatGPT. Now, it might be working on something entirely different for its next big act. It looks like OpenAI is venturing into the world of physical AI devices alongside Jony Ive,