AI, Google and ad
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Google, AI and Gemini
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Google unveiled dozens of new AI updates at I/O. Some of them seem to overlap significantly.
Google I/O 2025 was largely dominated by AI agents that will parse the web for users, representing a new paradigm that could replace Search.
I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.
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Project Astra debuted at I/O 2024 as a next-generation AI assistant that can view the world around you, and provide advice and tips throughout the day. Since then, Astra has been incorporated into the camera and screen-sharing capabilities of the Gemini app and Google says it upgraded Astra's voice output to be more natural with native audio,
At its I/O 2025 developer conference, Google launched Stitch, an AI-powered tool to help design web and mobile app frontends by generating the necessary UI elements and code.
Google’s Gemini Diffusion demo didn’t get much airtime at I/O, but its blazing speed—and potential for coding—has AI insiders speculating about a shift in the model wars.
Shopping in Google's new AI Mode integrates Gemini's capabilities into Google's existing online shopping features, allowing consumers to use conversational phrases to find the perfect product.
Google’s AI models are learning to reason, wield agency, and build virtual models of the real world. The company’s AI lead, Demis Hassabis, says all this—and more—will be needed for true AGI.
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?