Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...

Brand familiarity: A memory shortcut The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to ...

HBO Max. The platform has been rebranded a total four times now. It began as HBO Go and was rebranded into HBO Now before it was then given the HBO Max moniker. In 2023, WBD then dropped the “HBO” ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

Take HBO’s streaming platform. Previously called HBO Max but rebranded to Max in 2023, it has announced it is reverting back to its original name. Dropping ‘HBO’ from its name back in 2023 was a move ...