Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...

The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

Casey Bloys, chairman and CEO of HBO and Max content, stood firm behind the rebrand. “HBO Max far better represents our current consumer proposition,” he said, adding that the platform’s ...