“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...

According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...

WBD’s streaming service ‘Max’ is now ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes, expressing relief that the original title has returned.

Even HBO's own social media accounts got in on the ribbing, offering a meme from "Euphoria": "Bitch, you better be joking" ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.