Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

So the new streaming platform included not only HBO shows but ... we believe HBO Max far better represents our current consumer proposition," Casey Bloys, chair and CEO of HBO and Max Content, said at ...

Everything old is new again. What goes around comes around ... Casey Bloys, chairman and CEO of HBO and Max content, said at the presentation, "My team is well aware of what the HBO brand means ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...