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Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts
Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...
Variety5d
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...
Variety5d
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
“Re-adding ‘HBO’ isn’t a rebrand — it’s a corporate walk-of-shame,” said Eric Schiffer, chairman of L.A.-based Reputation Management Consultants, which provides celebrity PR and ...
Business Insider6d
Here's why HBO Max has rebranded so many times
But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.
Forbes7d
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...
The Rebrand That Went Full Circle: HBO Max To New HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
Yahoo Finance7d
Warner Bros Discovery revives HBO Max branding for global push
(Reuters) - Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming ...
Dallas Morning News6d
Popular streamer Max to become HBO Max — again
IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...
The Independent6d
HBO makes major U-turn on Max after just two years
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...
TheWrap7d
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.